User Experience Review Co.Finder

#UXR

BUSSINES - UX/UI DESIGN AND RESEARCH - DESKTOP/MOBILE - 1 MONTHS

Co.finder is a mobile App, to links among entrepreneurs, programmers, designers, experts to build startups together and find crowdfund. Cofounder matchmaking and crowdfunding app with an in-app startup success guide.

Goals and Challenges

The main goal: to improve user engagement by the website and to increase the user and web-app popularity.

The main challenge: since this app was promoted and launched only a few users active detected.

Kick-Off Workshops

We ran multiple UX workshops with Co.finder’s internal team to gain a deeper understanding of their problems and close the knowledge gap regarding its markets, customers, and broader product strategy.

Teams

1 Researcher 1 Designer

Techniques

Web heat map

User Persona

Usability testing

Website performance

The UX review provided insights for two areas: aesthetics-related issues and design-related issues

Outputs

Pain-points

Initial value proposition ideas (as an alternative to the existing one)

Persona outlines

Performance Feedbacks

Research Discovery

We always focus on understanding the users and defining the problem before finding out more and thinking about the best solution. By interviewing Co.finder’s users base who had signed up but never made their first investment to find the roots of the problem. We also conducted user tests with the existing platform, testing people from Co.finder’s target audience who had never used the product before. To get a better sense of the problem that may arise when using the App for the first time. Based on the tests and interviews, we completed the user journey mapping with the real data and observations. This allowed us to easily identify and prioritize the main pain points in that journey and create a clear roadmap for the project. All user data has been synced to web analytics for the main source of the final finding.

Persona

1. Entrepreneur

2. Investor

User Journey

Heat Map Analysis (human behavior on web)

Website

Application

Pain Point Heat Map:

Users scroll: Most of the users stopped in the beginning of page.

Unusual click spot: Identified unusual click spot in the unclickable page.

Heat map showed on “About” and “Blog” showed two of those pages pay most attention for user: user need more info about this web? or user confused about the web information?.

Website Speed Performance

Page loading speed and user frustration (Pain Point)

Website performance tested by Page Speed Insight by google

Theoretically: “10 seconds is the limit for the user’s attention”. For delays of more than 10 seconds, users should want to perform other tasks while waiting for the computer to finish. A 10-second delay in the web without any feedback will often make visitors leave a site immediately. One critical point in mobile access time to interactive until 13.4 s, it was big obstacle for the website works. Instead, the overall performance for mobile access only 29 s, it was too low.

Final Output

At the end of the project, we delivered to whole team for the final designs, a handoff tool that simplifies collaboration with developers by providing all the specs and optimize the major issue on speed performance.

As the result, from pain point detected the issues that caused a website misunderstanding and navigation flaws. Moreover, we figured out that the value proposition doesn’t communicate the profile of the company as it should be.

The UX review was helpful for in the following ways:

Short-term: correcting the minor design issues on the website, making the website more appealing.

Long-term: understanding the root cause of the main issues and forming the next steps (a new UX strategy). Planning the necessary steps to improve the website.